In a PR message released today, Marvel announced that they would be adding in AR moments in new printings of classic collections starting with new hardcover versions of Secret Wars, Nextwave, Spider-man and Captain America.
“Honestly I think the AR boxes are really great for bringing people into the comics,” said Joe Quesada. “It gives the reader something to do and it stands out on the page enough so you can’t ignore it. And we got a brilliant team together to come up with all sorts of content for the new books.”
:In the Spider-man: The Death of Gwen Stacy trade, you’ll be able to hear the physics of what caused her neck to snap! It’s a five minute video but with her death in the next Spider-man movie a lot of people will be into that.”
“And I mean, I loved Nextwave personally but I wanted to know how robots could impregnate people so I hired some science students to make a video on it. It is pretty mind blowing to be honest.”
“And for the death of Bucky, we brought on all of the past Captain America writers we could to give brief words about how this moment worked for them! And we have this to balance out the robot pregnancy talk.”
“And Secret Wars – we have an hour long video going into the making of every page from Shooter’s notes to whoever illustrated the book. It is going to be like the DVD extra features – but for comics!”
“And I get that some people already have copies of these comics digitally so they don’t to rebuy the books so we’ll be replacing all digital copies with this new AR versions and by our estimation in 2014 all of the books in our archives will have AR moments.”