Attack The Site: DC Comics
DC’s site works in so far as they mention comics often. You have an easy way to see the titles and there are a scattering of images.
The problem is the site doesn’t seem like a comics site. It looks like a bureaucratic site with slightly better design. Where is the action, where is the adventures – where is the color?
The biggest thing though is how do you introduce new readers – in the unlikely case that people have never heard of the characters where do you go? Marvel has it’s built in Wiki if nothing else. If you want to find out from DC though there is nothing to help you.
And that is a thing – comic sites should have free comics that you can read – don’t rely solely on your brand – show your talent. Have some old back issues up. Do a back catalogue like Marvel does with a few free comics each week. Become inviting for new readers.
And once more if you are going to list all of the books that you have – let people buy the books or link to retailers. Find some sort of way that you can sell the books.
I ended up emailing DC basically expressing this because I did. If anything comes out of it, I’ll let you know.
Next Week – Marvel
