Attack The Site: DC Comics
DC’s site works in so far as they mention comics often. You have an easy way to see the titles and there are a scattering of images.
The problem is the site doesn’t seem like a comics site. It looks like a bureaucratic site with slightly better design. Where is the action, where is the adventures – where is the color?
The biggest thing though is how do you introduce new readers – in the unlikely case that people have never heard of the characters where do you go? Marvel has it’s built in Wiki if nothing else. If you want to find out from DC though there is nothing to help you.
And that is a thing – comic sites should have free comics that you can read – don’t rely solely on your brand – show your talent. Have some old back issues up. Do a back catalogue like Marvel does with a few free comics each week. Become inviting for new readers.
And once more if you are going to list all of the books that you have – let people buy the books or link to retailers. Find some sort of way that you can sell the books.
I ended up emailing DC basically expressing this because I did. If anything comes out of it, I’ll let you know.
Next Week – Marvel
When I’m not busy creating a website of fake comics news coupled with real interviews and discussions of the comic market, I do work as a web designer while looking for work as a full time web designer.
The other night friend of the site Dylan Todd was complaining about the Image Comics website. I looked and I saw the issue immediately – for one thing almost nothing besides the title and the images say “comics.”
It looks more like a news site or a blog and that really don’t work. I mean when I see a website about comics make it say comics. Make the file match function. If there were separate pages for each series that were themed differently that would be good but there isn’t. The most they have for each page is an archive of each link with the Diamond order number and the originally planned release date (which is hilarious for Orc Stain which hasn’t released a new issue for months – what was supposed to be released in June is coming out in December – Image has nothing about that).
And disregarding the whole comic facts – the site is incredibly boring and considering ComiXology made the site – why does Image not have a site that looks more up to date like ComiXology (though ComiXology also needs a few changes in regards to the Nav buttons).
Perhaps more annoying is the fact that the site doesn’t sell print comics through itself – at least sell your own physical trades! I understand you have a deal with Diamond but the deal is a horrible idea considering the shift in the market. You could make more money directly selling through the site or at least link to a location where we can buy your print comics without needing to order them.
And just a general tip – if you are going to make a dropdown menu with colored buttons make the colors match and make them all drop down vertically, not horizontally.
Next week I attack DC’s Pale White Ghost of a Site.